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BII is a pathway university based in Jakarta. It offers 2 years of education in Indonesia and 2 years in countries such as United States and Singapore. BII allow students the opportunity to get the best of both worlds in both local and international education.
Petujuh was tasked to boost the number of leads towards BII and decrease the overall cost of advertising.
Here are 2 of our main objectives for BII:
1. How to communicate the qualities that BII has when compared to other famous universities?
2. How to build the exact audience that fits BII’s ideal customer profile?
Utilizing a highly detailed audience microtargeting, including age, education level, income, and interests, we created several detailed audiences that improves the amount of quality leads by 40%.
By optimizing the existing ads in BII and strategizing its contents, we manage to reduce the cost of digital advertising by 35%. Allowing it to save money to be used for direct marketing and physical education fairs.
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