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ODS is a fashion brand that focuses on online sales through platforms such as Shopee and Tokopedia. They have several signature products, including the oversized collection and the hoodie collection. Build with comfortable materials, it serves the balance between comfort, style, and affordability.
Petujuh is tasked by ODS to create greater brand awareness for ODS, while at the same time boosting online revenue through multiple sales channels.
Here are 2 of our main objectives for ODS:
1. How to compete with dozens of other brands selling online, which prices can often be cheaper than ODS?
2. How to translate ODS physical product competitive advantage through online content?
Utilizing our social media strategy, content recommendations, and social media ads, we manage to increase overall engagement for ODS by 20 times. This also includes the highly valuable sharing of ODS products online by existing customers to bring new potential customers.
Our audience building, content targeting, and marketplace ads combo results with a consistent 9x return on ads spending, with ROAS going above 10x at some months. This means, for every 1 million ODS spend on advertising, it will gain at least 9 million in return.
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